Franchise Opportunity

Confidential | April 2026
The Baseball 
& Softball Club
Powered by Overfly Academy
Gamified Training. Custom Fittings. MLB-Grade Technology. One Platform.
Pitch Deck
Franchise Opportunity
Investor Presentation
Own the Future of Youth Sports
The Baseball & Softball Club™ powered by Overfly Academy brings together HitTrax gamified simulation training, on-demand custom fittings for bats, gloves, and uniforms, and MLB-grade technology—all under one roof. Elite skills development, available to every athlete, at every age, at every ability level.
Executive Summary
At a Glance
$19B+
Youth Sports Market
$3.55M
Year 1 Platform Revenue
$2.5M
Total Capital Raise
~17x
Projected Investor Return
The Platform
Gamified simulation training powered by HitTrax
On-demand bat, glove, and uniform fittings
Portable simulators for mobile deployments
Membership-driven recurring revenue
The Opportunity
$19B+ market with no dominant platform
Franchise model: 2,500–6,000 sq ft
Multi-layer revenue: memberships, commerce, events
Underserved communities as the core market
The Ask
Raising $2.5M in two phases
Phase 1: $400K at ~$2.7M valuation (15% equity)
Use of funds: tech, buildout, franchise launch
Target return: up to ~17x
Strategic Partners Impact
The Baseball & Softball Club
The Baseball & Softball Club™ is a vertically integrated platform — not just another batting cage — built to level up every athlete who walks through the door. We fuse gamified simulation training with on-demand custom fittings for bats, fielding gloves, and uniforms, all under one roof. Membership drives predictable cash flow. Gamification drives stickiness. Commerce drives margin. And our portable simulators take the experience beyond the four walls — putting professional-level development within reach of every athlete, regardless of zip code or budget.
All Sports Inflatables (ASI)
Provides the physical infrastructure: portable inflatable enclosures with full ball containment, reinforced impact screens, and fast setup/teardown for mobile deployments that go wherever the game is.
HitTrax Simulation
Provides the intelligence: real-time ball-flight tracking, performance analytics, gameplay, and data-driven hitting experiences trusted by MLB organizations and elite training facilities.
Indoor Environments
Shopping malls, gyms, warehouses, convention centers, training facilities, and event halls. The inflatable enclosure sets up fast in any large indoor space, delivering a pro-level simulator experience without permanent construction.
Outdoor Environments
Parks, sports complexes, parking lots, tournaments, and brand activations. Weather-resistant and self-contained, the enclosure can be deployed almost anywhere outdoors — putting the simulator experience directly in front of players and fans.
Baseball simulation is no longer locked inside cages or fixed sites — it can be deployed on demand at tournaments, events, schools, and brand activations, opening the game to more athletes and more communities.
The Opportunity
A $19B+ Market With No Dominant Platform
Millions of kids across America want more than reps — they want a real shot to level up. The Baseball & Softball Club delivers that edge with gamified training, on-demand custom fittings, and MLB-grade technology that makes professional-level development available to every family, not just those who can afford it.
9M–12M
Active youth baseball and softball players across the U.S.
$19B+
Combined youth sports equipment, training, and development market
0
National gamified training platforms serving this market today
The market is packed with talent. What it lacks is a first-mover platform that makes elite training accessible, structured, and built to level up every athlete.
Platform Engine
Gamification + Infrastructure = Growth Flywheel
HitTrax simulation, on-demand custom fittings, and portable inflatable simulators don't just coexist under one roof — they compound. Every training session deepens engagement. Every fitting drives commerce. Every portable deployment expands reach. The result: deeper retention, stronger margins, and a platform that gets more valuable with every member, every session, and every location.
Gamified Training
HitTrax-powered performance tracking, leaderboards, and league play keep athletes competing, improving, and coming back.
Data & Analytics
Every session captures performance data that sharpens development and makes the platform stickier over time.
Commerce
Custom bat fittings, gloves, uniforms, and collectibles — available on demand, sold to athletes who are already invested in the game and ready to buy.
NIL Opportunities
Workshops and podcasts keep athletes and parents ahead of the NIL curve — and help young players build their personal brand and start monetizing their name, image, and likeness.
Portable Simulator
Revenue beyond your four walls — bringing MLB-grade experiences to tournaments, events, and brand activations.
National Team & Academy
Elite performers get called up. Top club members unlock national tournaments, premier camps, and showcase events where college recruiters and MLB scouts are watching — and futures get decided.
Level up athletes. Deepen loyalty. Unlock revenue. Every layer of the platform feeds the next.
Revenue Stack
Multi-Layer Revenue Flywheel
Six interlocking revenue streams — each one engineered to feed the next. Memberships anchor recurring cash flow. Gamified training and cage rentals drive frequency. Equipment and apparel sales capture commerce at the point of engagement. And portable simulator events extend revenue beyond the four walls into tournaments, activations, and brand partnerships.
Membership ($50–$75/mo across 3 tiers)
Three membership tiers — Base Hit ($50/mo), Double Play ($60/mo), and Home Run ($75/mo) — create recurring revenue that powers the platform and keeps athletes leveling up.
HitTrax Cage Rentals & Leagues
Gamified bookings and league play that turn practice into competition.
Volunteer Coaches
Experienced coaches get free facility access in exchange for running clinics and lessons — making elite development available to every athlete, regardless of what they can afford.
Equipment & Bat Sales
MLB-grade bats, balls, and protective gear for athletes who want the best.
Apparel + Merchandise
Branded apparel, collectibles, and player merch built for an engaged community.
Portable Simulator Events
Off-site revenue from tournaments, events, and activations that extend the platform beyond the four walls.
Franchise Footprint
Flexible Models From 2,500 to 6,000 Sq Ft
Whether you're breaking into a dense urban market or serving a wide suburban community, The Baseball & Softball Club is a platform with a buildout model that lets athletes level up in the space you have and the budget you bring.
Compact — 2,500 Sq Ft
Built for mall inline spaces, strip centers, and urban markets. Lower buildout costs, faster launch, and a high-traffic footprint that brings the game closer to more athletes.
Standard — 4,000 Sq Ft
The flagship format. Multiple batting cages, full HitTrax setup, retail area, coaching space, and a member lounge — all connected through a gamified training experience.
Full Complex — 6,000 Sq Ft
Maximum revenue potential. More cages, event space, team training areas, and full retail for athletes ready to go all in.
1
Territory Selection
Lock in your exclusive market and start building the platform.
2
Site Selection & Lease
Evaluate the site, negotiate the lease, and plan the buildout.
3
Training & Certification
Get fully trained on the system, the tech, and the athlete experience.
4
Grand Opening
Launch with the full marketing playbook and a community-first activation.
5
Ongoing Support
Keep leveling up with coaching, platform updates, and a strong peer network.
Unit Economics
Strong Returns Built Into the Model
The numbers work because the model is designed to compound. Recurring memberships create a predictable revenue floor. Gamified training drives session frequency. Equipment and apparel sales layer on high-margin commerce. And breakeven at just 75 members means operators reach profitability fast — before the platform's full revenue stack is even activated.
$3.1K–$4.5K
Weekly Revenue Per Location
~$9,300
Monthly Breakeven
~37.5%
NOI Margin at Stabilization
$200K+
Annual Revenue Target Per Location
Based on a monthly operating cost of ~$5K–$8K during ramp-up, before reaching stabilized membership levels.
Breakeven at just 75 members — and from there, every new athlete adds momentum, margin, and more chances to level up. Staffing runs 2pm–closing on designated days. Unused cage slots not booked within 24 hours are made available as free practice time for student staff and coaches — keeping the facility active and athletes developing.
Franchise Support
We Don't Just Sell Franchises — We Build Platform Operators
From the moment you sign to the day you open and every day after, you're backed by a full-stack support system: territory protection, buildout guidance, HitTrax operator training, a marketing playbook, financing connections, and direct access to MLB-certified equipment and apparel at wholesale pricing. We don't just sell franchises — we build platform operators.
Territory Protection
Own an exclusive market with no nearby franchise competition — a protected launchpad for a platform that compounds every revenue stream.
Buildout Support
We guide site selection, layout design, equipment specs, and contractor coordination so you can open strong as a platform operator, not just a facility owner.
Operator Training
Hands-on training in platform operations, gamified training, HitTrax, coaching management, sales, and marketing.
Marketing Playbook
Launch with grand opening campaigns, social templates, community outreach tools, and ongoing brand support that drives awareness and keeps athletes engaged.
Financing Assistance
We connect qualified operators with SBA loans, equipment financing, and capital resources to help lower upfront barriers and expand access.
Revenue Sharing Options
Selected partnership models offer revenue sharing that aligns our wins with yours and rewards long-term performance across the platform.
Affordable Franchise Fees
Built to be one of the most accessible entries in sports and fitness — so more operators can bring professional-level development to every athlete in their community.
Equipment, Apparel & Collectibles
Direct access to MLB-certified bats, balls, gear, branded apparel, and collectibles at wholesale pricing, creating commerce that supports the rest of the platform.
Scale Strategy
Build the Network. Own the Market.
Every location that opens makes the entire network stronger. Shared data sharpens athlete development. A growing member base deepens brand credibility. And a national footprint of gamified training, custom fittings, and portable simulator deployments creates the kind of platform density that no single-location operator can replicate.
01
Phase 1 — Launch & Validate
Open the first locations. Prove the model. Fine-tune the experience, sharpen the membership offer, and show real demand.
02
Phase 2 — Franchise Expansion
Scale into high-density markets with a proven playbook built to create local impact and stronger platform value.
03
Phase 3 — NIL & Athlete Distribution
Activate NIL partnerships and athlete distribution to widen reach, fuel the pipeline, and connect more athletes to the platform.
04
Phase 4 — Platform Scale
Expand the full ecosystem — membership, retail, apparel, and portable simulators — into a nationally recognized brand built to level up athletes everywhere.
Growth Trajectory
The line chart shows the projected rise in locations and revenue over five years. From 1 location and $3.55M in Year 1, the network grows to 15 locations and $18M by Year 5 — a clear signal of platform scale, athlete demand, and franchise upside.
Every new location helps more athletes level up. Every new member strengthens the data. Every new operator expands the platform. That’s how a first-mover brand scales.
Competitive Advantage
Why The Baseball & Softball Club Wins
The moat around this platform is real. The Baseball & Softball Club™, powered by Overfly Academy, is a vertically integrated platform — not just another batting cage — built to level up every athlete who walks through the door. We fuse gamified simulation training with on-demand custom fittings for bats, fielding gloves, and uniforms, all under one roof. Membership drives predictable cash flow. Gamification drives stickiness. Commerce drives margin. And our portable simulators take the experience beyond the four walls — putting professional-level development within reach of every athlete, regardless of zip code or budget.
Gamified Engagement Engine
HitTrax-powered performance gamification turns training into competition. Athletes return because they're chasing progress, raising scores, and leveling up.
Physical + Digital Hybrid Model
No competitor blends real-world training, digital engagement, and NIL into one platform. That mix creates real switching costs that a purely digital or purely physical operator can't match.
Built-In NIL Distribution Engine
Youth athlete NIL is just getting started, and this platform is built for it. The Baseball & Softball Club is the only franchise concept with NIL infrastructure at the core.
No Direct Full-Stack Competitor
The market has batting cages. It has sports apps. It has collectible drops. No one has fused training, data, engagement, commerce, and NIL into one franchised platform.
Join the Next Generation of Youth Sports
Early franchise operators will own prime territory in the fastest-growing youth sports platform in America. This is a rare first-mover opportunity in a category where athletes level up through gamified training, MLB-grade technology, and a platform built to make professional-level development available to every athlete — not just those who can afford it.
Early Market Entry
Claim prime territories before the national rollout accelerates and the best markets are gone.
Platform-Level Returns
Back a platform where membership drives cash flow, gamification drives stickiness, commerce drives margin, and portable simulators expand reach beyond the four walls.
Full Operator Support
From site selection to grand opening and beyond — we equip operators to build something bigger.
Training + Data + Engagement + Commerce + NIL = growth. This is the formula. This is the platform. This is your opportunity to level up.
Request Franchise Info
View Investment Deck
Confidential | April 2026
Overfly Sports Academy
Pitch Deck Investor Presentation
Prepared by: Alex Villarreal, CEO | avillarreal@overflysports.com
Membership
Gamified Training
Youth Development
Experiential Retail
Executive Summary
The Overfly Sports Academy Opportunity
$3.55M
Year 1 Platform Revenue
$18M–$26M
Year 5 Revenue Range
16.9x
Phase 1 MOIC
76%
5-Year IRR
Established Foundation
Powered by an MLB-certified equipment manufacturing business already generating proven annual revenue — built on traction, now evolving into a platform where every revenue stream feeds the next.
Massive Market
Built for 9M–12M youth players across the U.S. and Mexico in a $10B–$20B underserved market that is ready for better access, better experiences, and professional-level development for all athletes.
Scalable Model
A vertically integrated sportstech platform — membership, gamification, commerce, and portable simulators — designed for rapid multi-location expansion, recurring revenue, and athlete development that extends beyond the four walls.
The Problem
Youth Baseball & Softball Is Broken
Millions of young athletes — especially in underserved communities — are stuck outside the game, held back by a system built on cost instead of access, with no affordable, structured way to level up their baseball and softball skills.
High Cost Barriers
Equipment and training costs shut families out before athletes ever get a real chance to level up — instead of making professional-level development available to all athletes.
Declining Participation
Youth participation keeps dropping in underrepresented communities when there’s no accessible, gamified on-ramp to keep them engaged.
No Development Pathway
Without a structured path, talented athletes never get the consistent training experience they need to move forward.
Underrepresentation
Key demographics — particularly Hispanic youth — remain underserved by sports infrastructure that should be opening doors, not closing them.
The Core Insight: The market doesn't lack athletes. It lacks affordable, MLB-grade access with a clear path to level up — and that's exactly the gap Overfly fills.
The Solution
Overfly Sports Academy: Access. Affordability. Development.
The Baseball & Softball Club™ powered by Overfly Academy is a vertically integrated sportstech platform — not just another batting cage — built to level up every athlete who walks through the door. We fuse gamified simulation training with on-demand custom fittings for bats, fielding gloves, and uniforms, all under one roof — giving youth athletes affordable access to MLB-grade technology, expert coaching, and a clear path from beginner to exposure-level play. Professional-level development, available to every athlete, regardless of zip code or budget.
Beginner
Start with affordable access. Members unlock custom fittings, equipment discounts, a practice facility, and personalized lessons that make it easy to level up.
Development
Train with gamified reps, structured group and private coaching, and HitTrax for measurable progress athletes can see and chase.
Elite
Push into high-performance work with ASI and MLB-grade technology, built to make advanced development accessible to every athlete.
Exposure
Open the next door with showcases, athlete pipelines, and NIL education for players ready for college ball and beyond.
The Discount That Does Everything: Members get 50% off all equipment — turning every purchase into a loyalty loop. More access. More retention. More lift for a platform where membership drives predictable cash flow, gamification drives stickiness, commerce drives margin, and portable simulators extend reach beyond the four walls.
Business Model
How Overfly Makes Money
Diversified revenue streams built to level up athletes and the business.
01
Membership ($50–$75/month | 3 Tiers)
Three tiers drive the recurring revenue engine — Base Hit ($50/mo, Mon–Tue by appointment), Double Play ($60/mo, Mon–Wed), and Home Run ($75/mo, Thu–Sun + after-hours access). Predictable cash flow that keeps athletes training, engaged, and coming back.
02
Private Lessons + Group Training
High-margin coaching led by experienced coaches who earn free facility access in exchange for clinics and lessons — making elite development available to every athlete, regardless of what they can afford.
03
Cage Rentals + HitTrax Leagues
Gamified play powered by MLB-grade tech, turning practice time into sticky, measurable reps that feed recurring engagement.
04
Equipment, Apparel & Player-Branded Merch
Commerce that drives margin, amplified by the 50% discount loop that builds loyalty and repeat purchases.
05
Team Uniforms + Bulk Orders
B2B revenue from teams, schools, and organizations looking for a trusted performance partner.
The Baseball & Softball Club™ powered by Overfly Academy is a vertically integrated sportstech platform — not just another batting cage — built for athlete development, community access, and scalable growth. Membership drives predictable cash flow. Gamification drives stickiness. Commerce drives margin. Portable simulators extend reach beyond the four walls. Every stream feeds the next — creating a resilient, compounding model with serious franchise upside and a mission to make professional-level development available to all athletes, regardless of zip code or budget.
Financial Outlook
5-Year Projected Platform Revenue: $18M–$26M+
5-Year Revenue Ramp (Base Case vs. Upside Case)
5-Year Revenue Summary
Each new location adds ~$1.4M in annualized revenue at stabilization, amplifying the franchise opportunity and extending professional-level development to more athletes.
Investment Structure
The Raise: $2.5M Total
Phase 1 — $400K
15% equity
~$2.7M implied valuation
First-mover investor advantage
Lowest entry valuation
Phase 2 — $2.1M
~25% equity
~$8.4M implied valuation
Expansion capital for the platform rollout
Inventory scale and platform infrastructure
Illustrative Cap Table — Ownership by Round
Total Raise: $2.5M across both phases, built to back the first platform where athletes level up through gamified training, custom fittings, MLB-grade technology, and a model that makes professional-level development available to all athletes.
Investor Returns
The Return Profile: Up to ~17x
~$2.7M
Entry Valuation (Phase 1)
16.9x
Base Case MOIC ($60M exit)
76%
5-Year IRR
~$6.75M
$400K Investment Returns at $60M Exit
Projected MOIC across exit scenarios for a first-mover athlete platform built to create predictable membership cash flow, deepen stickiness through gamification, expand margin through commerce, and extend reach with portable simulators beyond the four walls.
Phase 1 Investor Journey
A $60M exit assumes only ~2.3x revenue — a lean benchmark for a platform built on gamified training, MLB-grade tech, and a club experience athletes can’t get anywhere else. Comparable sports franchise exits have traded at 3–5x, pointing to even more room to run.
Team
Founder & Leadership
Built by someone who lived the problem — and has the credentials to solve it.
Alejandro Villarreal | CEO & Founder
A Mexican entrepreneur from Los Mochis, Sinaloa, Alejandro founded Overfly Sports in 2016 after earning a BBA in Accounting from SMU Cox School of Business and an M.S. in Engineering/Industrial Management from Southern Methodist University. He built Overfly to help athletes train better, compete harder, and access a pro-level experience that was never built for everyone. Today, Overfly is the only Mexican MLB-certified wood bat manufacturer, with 10+ MLB player ambassadors including Manny Machado, Ketel Marte, and Luis Arraez, plus 50+ minor league ambassadors. In 2023, the company acquired Powerbull Bat Co.'s El Paso facility, expanding operations on both sides of the U.S./Mexico border.
President of Academy Operations | TBD
Overfly is seeking a mission-driven senior leader who knows how to build youth sports programs from the ground up. The ideal background includes serving as an Executive Director of a youth sports nonprofit, a Grant Administrator, or a Director of a parks and recreation baseball/softball division. This role will own the full academy operations playbook, from site-level execution to franchise scaling. Just as importantly, it will build a fundraising platform for grants and sponsorships so membership fees, equipment, and travel never leave an athlete behind.
Coaching Staff | On-Demand Expert Network
Overfly's coaching model is built differently, and it's one of the platform's biggest structural advantages. Credentialed coaches earn free facility access in exchange for running clinics, group lessons, and skill-development sessions, so elite instruction stays on the floor. That keeps labor costs fully variable and margins protected, while ensuring every athlete gets real coaching regardless of what their family can afford. Unused cage slots not booked within 24 hours go to student staff and volunteer coaches, keeping the facility active and the community engaged.
Founder-Market Fit: Alex Villarreal is not an outsider entering youth sports — he is the market. MLB ambassadors like Manny Machado, Ketel Marte, and Luis Arraez validate a platform built to level up athletes with MLB-grade technology, custom fittings, and a training experience every community can access.
Join Us to Level Up How America's Youth Play, Train, and Compete.

Alex Villarreal
CEO, Overfly Sports
avillarreal@overflysports.com
Membership
Gamified Training
Youth Development
Experiential Retail
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Franchise Opportunity
Own a Baseball & Softball Club Franchise
The first gamified sportstech training platform franchise in America
Level up your market. Own the platform. Build the future of player development.
Low Entry Cost
Proven Playbook
Multi-Revenue Model
Full Operator Support
The Opportunity
Why This. Why Now. Why You.
A $19B+ Market With No Dominant Platform — Youth baseball and softball is one of America’s biggest, most passionate communities — but no national gamified training platform owns it yet. This is your chance to level up your market before anyone else does.
The Timing Has Never Been Better — Mall-based sports training is exploding. Dick’s House of Sport is investing $50M+ in batting cages in malls nationwide. Indoor sports facilities have grown at an 11.9% CAGR. The category is validating — and The Baseball & Softball Club™ is moving first.
First-Mover Advantage Is Real — The operators who enter now will lock up the best territories, build the strongest member bases, and establish brand dominance before national rollout accelerates. Early operators get the lowest fees and the best markets.
9M–12M youth players. $10B–$20B market. No dominant national platform. This window won’t stay open forever.
The Franchise Model
This Is Not Just a Facility — It's a Platform
When you open a Baseball & Softball Club franchise, you're not just opening a batting cage. You're launching a vertically integrated platform built to level up every athlete who walks through the door — fusing gamified simulation training with on-demand custom fittings for bats, fielding gloves, and uniforms, all under one roof. Membership drives predictable cash flow. Gamification drives stickiness. Commerce drives margin. And our portable simulators take the experience beyond the four walls — putting professional-level development within reach of every athlete, regardless of zip code or budget.
HitTrax Gamified Training
Real-time ball-flight tracking, performance analytics, and league play that keep athletes engaged, improving, and coming back every week.
Recurring Membership Revenue
Monthly memberships (~$50/mo) create predictable cash flow, while gamification drives stickiness and powers long-term growth.
Equipment & Apparel Sales
Bats, balls, gear, branded apparel, and collectibles for athletes and families who are already locked in.
Cage Rentals & Private Events
Hourly cage bookings, birthday parties, team events, and corporate activations that turn the club into a community destination.
Private & Group Coaching
Experienced coaches get free facility access in exchange for running clinics and lessons — making elite development available to every athlete, regardless of what they can afford.
NIL & Athlete Engagement
Youth athlete NIL platform that builds loyalty, deepens community ties, and creates lasting brand momentum.
Your Economics
What Your Location Can Look Like
$3.1K–$4.5K
Weekly Revenue Per Location
~$9,300
Monthly Breakeven
~37.5%
NOI Margin at Stabilization
$200K+
Annual Revenue Target Per Location
Monthly Revenue Mix (stabilized at 90 members across 3 tiers)
Monthly P&L Snapshot
Below is the expense stack that keeps the platform sharp, accessible, and built to help athletes level up.
Rent (mall inline): $3,500
Staff Salaries: $3,500
Inventory/COGS: $800
Marketing: $400
Software/HitTrax: $200
Total Expenses: $8,400
Breakeven at just 75 members — and from there, every new athlete adds momentum and margin. Unused cage slots not booked within 24 hours are made available as free practice time for student staff and coaches — keeping the facility active and athletes developing.
Franchise Footprint
A Model Built for Your Market
Whether you're entering a dense urban market or a sprawling suburban community, there's a Baseball & Softball Club format built for your space and budget. Each model delivers the same core experience — HitTrax simulation, custom fittings, gamified training, and retail commerce — scaled to fit your footprint and maximize your market opportunity.
Compact Model — 2,500 Sq Ft
Perfect for mall inline spaces, strip centers, or urban markets. Lower buildout costs, faster ramp-up, and ideal for high-foot-traffic locations. A strong entry point for bringing professional-level training to more athletes, more often.
Standard Model — 4,000 Sq Ft
The flagship format. Multiple batting cages, full HitTrax setup, retail area, coaching space, and member lounge. Built to deliver a premium, gamified training experience that fits suburban markets with strong youth sports participation.
Full Complex — 6,000 Sq Ft
Maximum revenue potential. Expanded cage count, event space, team training areas, and full retail. Designed for operators ready to become the first-mover platform in their market and dominate from day one.
Territory Selection
We help you identify the right market so more athletes can access a place to train, compete, and level up.
Site Selection & Lease
Our team guides you through site evaluation, lease negotiation, and buildout planning for a high-impact training destination.
Training & Certification
Complete our operator training program built around the platform, the experience, coaching, and the systems that drive growth.
Grand Opening
Launch with our full marketing playbook, community outreach support, and opening-day activation that makes an immediate statement.
Ongoing Support
Continuous coaching, platform updates, marketing support, and a peer operator network designed to keep you growing.
Franchise Support
We Don't Just Hand You a Playbook — We Build You Into a Platform Operator
From agreement to opening day and every rep after, The Baseball & Softball Club powers your market with gamified training, MLB-grade technology, and a platform built to make professional-level development available to every athlete.
Territory Protection
Own an exclusive market where your platform can grow without direct franchise competition.
Buildout Support
We guide site selection, layout design, equipment specs, and contractor planning from day one.
Operator Training
Training that covers platform operations, HitTrax, coaching management, sales, and marketing.
Marketing Playbook
Launch with grand opening campaigns, social templates, community activation tools, and brand support.
Financing Assistance
We connect qualified operators with SBA loans, equipment financing, and capital resources to help lower upfront pressure.
Revenue Sharing Options
Select partnership models include revenue sharing designed to align our growth with yours.
Affordable Franchise Fees
Among the most accessible franchise fees in sports and fitness — built to get operators open while keeping professional development within reach for more families.
Equipment & Apparel Supply Chain
Direct access to MLB-certified bats, balls, gear, branded apparel, and collectibles at wholesale pricing.
Why You Win
No One Else Is Doing What We're Doing
Traditional batting cage facilities compete on price and location. The Baseball & Softball Club™ powered by Overfly Academy competes on a different dimension entirely. No competitor combines HitTrax gamified simulation, on-demand custom fittings, NIL infrastructure, portable inflatable simulators, and a national franchise network into one self-reinforcing ecosystem. That's not a feature list — it's a moat.
You're not just opening a cage. You're launching the first-mover, full-stack gamified sports platform in your market — powered by MLB-grade technology, built to make professional-level development available to every athlete, and designed so membership drives predictable cash flow, gamification drives stickiness, commerce drives margin, and portable simulators extend reach beyond the four walls.
Your Market Is Waiting. Let's Build It Together.
Early franchise operators will own the first-mover advantage in America's fastest-growing youth sports platform. Secure your territory before the market is claimed.
Secure Your Territory
Lock in your exclusive market before national rollout accelerates.
Affordable Entry
Low franchise fees + financing assistance to get you open faster.
Full Support
From site selection to grand opening and beyond — we build a platform that helps every athlete level up, not just the ones who can afford it.
Training + Data + Engagement + Commerce + NIL = Growth. Membership drives predictable cash flow, gamification drives stickiness, commerce drives margin, and portable simulators drive reach beyond the four walls. This is the platform — and the opportunity to bring MLB-grade development to every athlete.
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Confidential Franchise Information Packet
The Baseball & Softball Club
Franchise Information Packet
Level up with the platform built to make professional-level development available to every athlete — not just the ones who can afford it.
Prepared exclusively for prospective franchise operators | April 2026
Gamified Training
Multi-Revenue Platform
Exclusive Territory
Full Operator Support
What's Inside
Franchise Information Packet — Contents
Welcome Letter — A personal note from our founder on what it means to level up through a platform built to make pro-level development accessible to every athlete.
About The Baseball & Softball Club — Our mission, our platform, and why we stand apart in creating elite development for all athletes, not just those who can afford it.
The Market Opportunity — Why now, why this market, and why this platform model wins.
The Franchise Model — What you're buying and how every revenue stream feeds the next.
Franchise Footprint Options — 2,500 to 6,000 sq. ft. models.
Your Revenue Streams — Membership drives predictable cash flow, gamification drives stickiness, commerce drives margin, and portable simulators drive reach beyond the four walls.
Unit Economics & Financial Projections — What your numbers can look like.
Franchise Fees & Investment Requirements — A clear breakdown of the full investment.
Financing & Revenue Sharing Options — How we help you get open faster.
Franchise Support System — Everything we deliver from day one.
Technology & Platform — HitTrax, NIL, data, and gamification power the platform, not just the facility.
Ideal Franchise Operator Profile — Who we're looking for to lead the charge.
Next Steps — How to move forward.
Welcome
A Message From Our Founder
Dear Prospective Franchise Partner,
I'm Alex Villarreal, CEO of Overfly Sports. Thank you for your interest in The Baseball & Softball Club — more than a franchise information packet, it's your invitation to join a platform built to level up athletes and reshape how the game gets trained.
We built this vertically integrated baseball and softball platform because we believe every kid deserves access to elite training, premium equipment, and a real pathway to grow — making professional-level development available to all athletes, regardless of what they can afford.
The Baseball & Softball Club is our answer. A first-of-its-kind Gamified SportsTech Platform Franchise that combines membership-driven cash flow, gamification that keeps athletes coming back, commerce that drives margin, and portable inflatable simulator experiences that extend our reach beyond the four walls.
We are not looking for passive investors. We are looking for community-driven operators who want to own their market, build something meaningful, and grow with us as we scale this platform nationally.
If that's you — read on. We built this for you.
With purpose,
The Baseball & Softball Club Team
About Us
What Is The Baseball & Softball Club?
The Baseball & Softball Club is a first-of-its-kind Gamified SportsTech Platform Franchise — a vertically integrated platform, not just another batting cage — built to level up every athlete who walks through the door. We fuse gamified simulation training with on-demand custom fittings for bats, fielding gloves, and uniforms, all under one roof. Membership drives predictable cash flow. Gamification drives stickiness. Commerce drives margin. And our portable simulators take the experience beyond the four walls — putting professional-level development within reach of every athlete, regardless of zip code or budget.
Our Mission
Mission
To make elite baseball and softball development accessible, affordable, and exciting for every family in America — regardless of zip code or budget.
Vision
To become America's dominant youth baseball and softball platform — where every athlete, in every zip code, has access to elite training, real development pathways, and the tools to compete at the highest level.
Values
Community First — We build in neighborhoods, not just markets. Every decision starts with the athletes and families we serve.

Athlete-Centered — The platform exists to help players grow, compete, and succeed — at every age, skill level, and budget.

Technology-Powered — MLB-grade tools, gamified training, and real-time data give every athlete an unfair advantage.

Operator-Supported — Our franchisees don't go it alone. We build platform operators, not just business owners.
What Makes Us Different
1
First-of-Its-Kind Platform
No other franchise combines gamified simulation training, on-demand custom bat fittings, equipment, and uniforms under one roof — creating a self-reinforcing ecosystem where every revenue stream fuels the next.
2
HitTrax-Powered
MLB-grade technology trusted by MLB organizations, colleges, and elite training facilities — now available in your community.
3
Portable Inflatable Simulator
The first portable inflatable baseball simulator experience in the U.S., built to deploy indoors and outdoors for events, tournaments, and activations.
4
MLB-Certified Equipment
Direct access to MLB-certified bats, balls, and gear through our supply chain partnership.
Investment Requirements
Franchise Fees & Startup Investment
The Baseball & Softball Club is designed to be one of the most accessible franchise opportunities in sports and fitness. Your investment unlocks a fully built-out training destination: HitTrax simulation bays, an on-demand custom fitting operation, a retail and apparel commerce layer, portable simulator capability, and a membership engine — all backed by a national brand, proven playbook, and full operator support.
Based on a monthly operating cost of ~$5K–$8K during ramp-up, before reaching stabilized membership levels.
Ongoing Royalty Fee
Competitive royalty structure designed to keep more upside in your business as you scale. Details are shared during the discovery call.
Marketing Fund Contribution
A small percentage of gross revenue fuels the national brand engine — building awareness, driving traffic, and lifting every operator in the network.
Renewal Terms
Initial franchise term of 10 years with renewal options, giving you long-term stability, territory protection, and room to grow.
Financing assistance available for qualified operators. We connect you with SBA loan programs, equipment financing, and capital partners to help reduce your out-of-pocket investment and get you in the game faster.
Technology & Platform
The Tech Stack That Powers Your Business
Four integrated technology layers power every Baseball & Softball Club location: HitTrax simulation for real-time performance tracking and gamified competition, a member engagement platform for athlete profiles and XP-based development pathways, a built-in NIL distribution engine for youth athlete brand building, and a portable inflatable simulator system that extends the experience beyond the four walls. Together, they turn every session into data, every data point into loyalty, and every revenue stream into the next.
HitTrax Simulation
Real-time ball-flight tracking, exit velocity, launch angle, distance, and spray charts. Gamified leagues, leaderboards, and performance history keep athletes competing, improving, and coming back for more. Trusted by MLB organizations, colleges, and elite training facilities worldwide.
Member Engagement Platform
Digital membership management, athlete profiles, progress tracking, and gamified XP-based development pathways. Membership drives predictable cash flow, while every session builds stickiness through stats, leaderboards, and social momentum.
NIL Distribution Engine
Youth athlete NIL infrastructure built into the platform. Help top performers build their personal brand, connect with sponsors, and unlock earning opportunities — creating loyalty, confidence, and community ties that competitors can't match.
Portable Inflatable Simulator
The first portable inflatable baseball simulator experience in the U.S. This extends the platform beyond the four walls into tournaments, malls, schools, corporate events, and brand activations — creating revenue reach and brand visibility. Powered by All Sports Inflatables (ASI) + HitTrax.
Your technology platform is not just a training tool — it's a data engine, a level-up loop, and a revenue multiplier. Every session generates data. Every data point builds loyalty. Every revenue stream feeds the next.
Who We're Looking For
Are You Our Next Franchise Operator?
We're not looking for passive investors — we're looking for operators who want to build something real in their community. People who believe that every athlete deserves access to MLB-grade training, gamified development, and a clear path forward — regardless of zip code or budget. If that's you, this platform was built for you.
You're a Great Fit If You...
Have a passion for baseball, softball, or youth sports
Are community-oriented and want to create real local impact
Have basic business or management experience (sports industry not required)
Are driven to build recurring revenue and long-term equity
Want to back a growing national platform — not just a standalone business
Are ready to be hands-on in your market, especially in the early stages
Have access to $50,000–$100,000 in liquid capital (financing available for the rest)
Our Ideal Operator Background
1
Former athletes or coaches
2
Youth sports parents and community leaders
3
Fitness or sports facility operators
4
Entrepreneurs looking for a proven platform
5
Real estate or retail operators seeking sports/entertainment concepts
6
Corporate professionals ready to own their future
No sports industry experience required. We provide full training, a proven playbook, and ongoing support. What we can't teach is the drive to level up athletes and serve the community — and that's what we're looking for.
Next Steps
Ready to Own Your Market? Here's How to Get Started.
Submit Your Interest
Complete the franchise inquiry form and tell us about your background, your market, and your ambition. It takes less than 5 minutes to start leveling up.
Discovery Call
We'll schedule a 30-minute call to walk you through the platform, show how gamified training and MLB-grade technology create real athlete impact, and discuss available territories.
Receive Your FDD
Qualified candidates receive our Franchise Disclosure Document (FDD) — the legal document that outlines all terms, fees, and obligations for joining the platform.
Territory Review & Selection
We'll work together to identify and confirm your exclusive territory based on market data, community opportunity, and your preferences.
Sign & Launch
Execute your franchise agreement, complete operator training, and launch your market with a first-mover platform built to level up athletes.
What to Prepare
Your target market or city
Your background and relevant experience
Your available capital and financing needs
Your timeline to open
Any questions you have for us
Get In Touch
📧 avillarreal@overflysports.com
Territories are awarded on a first-come, first-served basis. The strongest markets move fast. Don't wait — your community deserves a platform that helps every athlete level up.
Apply Now
Schedule a Discovery Call